SEMProNews

Report Looks At Yahoo Firefox Deal’s Impact On Paid Search
In November, Yahoo and Mozilla announced a new partnership, which would make Y...
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Yahoo Takes Major Search Partner Away From Google
Yahoo may have lost its way in search over the years, but it would appear that CEO Marissa Mayer is determined to bring search back to the forefront. Going to head with her former...
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Report: Big-Spending SMBs Prioritize Search
Search engine marketing is the top digital marketing priority for most higher-spending small and medium-sized businesses, according to anew report from BIA/Kelsey. These are busine...
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Google Has A New Marketing App Called Primer
Google has a new iPhone app called Primer aimed at "knocking some sense into marketing," or in other words, getting marketers to use more Google services. As the site explains:...
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Is Google’s Paid Search Query Removal Worth Panicking About?
Google announced that it is extending its secure search efforts to paid search, and that it will remove queries from referers on ad clicks originating from SSL searches on Google.c...
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Email Marketing Best Online Channel For ROI [Report]
Econsultancy has released its 8th annual Email Marketing Industry Census, based on what it says is the largest UK survey of email marketers. It finds that revenue from email has in...
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Report: Half Of Google Paid Search Clicks Will Come From Mobile By December Of Next Year
50% of Google paid search clicks will come from mobile devices by December of next year, according to Marin Software, which has a new report out on the subject. That figure is bas...
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2014: The Year Affiliate Marketing Grows Up
Affiliate marketing is stagnant and ripe for innovation. In-content “affiliate” or “performance” marketing -- driving traffic through product links embedded in original content --...
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Was This A Wise Marketing Strategy By Groupon?
Groupon is doing what it does best - attracting attention for being just a little bit "off the wall." The company has been doing this for as long as I can remember, and apparently...
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Paid Search Ads May Not be Worth Anything, Shows Study
As advertisers have begun adapting to the internet, paid search ads have become a common way for businesses to advertise to potential customers. Specifically, Google has...
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Can Search Improvements Make Pinterest More Valuable To Businesses?
Pinterest is becoming a better search engine, and it's likely only getting started. Have you ever used Pinterest specifically to search for something? Do you think it i...
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Ecommerce Sites Aren’t Utilizing Site Search Data Like They Should Be
SLI Systems has put out a report finding that most eCommerce sites are missing out on a big opportunity to use data from their internal site search tool to improve the effectivenes...
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Demand Media Revenue Down Thanks To Loss Of Search Referrals
Demand Media just announced its results for the third quarter. Revenue was down 2% year over year. Content and media revenue specifically was down 7%. Registrar revenue was up 11%,...
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Are You Getting More Out Of Paid Search Than From SEO?
As you've probably found out, getting your content seen in Google's organic listings is not as easy as it used to be. It's no wonder that businesses are getting more out of paid li...
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