Alphabet Scores Big on Google Ad Revenue

Alphabet released its latest results, reporting a strong quarter on rebounding ad revenue for Google....
Alphabet Scores Big on Google Ad Revenue
Written by Matt Milano
  • Alphabet released its latest results, reporting a strong quarter on rebounding ad revenue for Google.

    Like many companies that rely on advertising, Alphabet was initially impacted by the pandemic. A year in, however, the company’s ad business has recovered and is continuing to grow.

    According to the results, Google’s sales came in just under $45 billion, a 32% increase over the previous year. Alphabet’s overall revenue, including Google ad sales, cloud business and device sales, increased 34% from the previous year.

    “Over the last year, people have turned to Google Search and many online services to stay informed, connected and entertained,” said CEO Sundar Pichai. “We’ve continued our focus on delivering trusted services to help people around the world. Our Cloud services are helping businesses, big and small, accelerate their digital transformations.”

    “Total revenues of $55.3 billion in the first quarter reflect elevated consumer activity online and broad based growth in advertiser revenue,” said CFO Ruth Porat. “We’re very pleased with the ongoing momentum in Google.”

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