Amazon announced that it has made a deal with HIT Entertainment to make Amazon the exclusive home in the U.S. for the kids show Fireman Sam. It will feature TV episodes on Amazon Instant Video, Prime Instant Video, and FreeTime Unlimited.

Amazon will also offer eBooks, apparel, toys, lunch boxes, and other Fireman Sam merchandise.

“With the ever evolving experience that families have with digital media, our consumers expect more and our business demands it,” said Sid Mathur, VP for HIT Entertainment’s Americas division. “Working with Amazon, we have the perfect platform to create a new experience that gives fans one place to experience the franchise. This new agreement takes Fireman Sam fans through the entire consumer journey from first engaging with the brand through content on their Kindle Fire or Amazon Fire TV to fulfilling the demand for a deeper brand experience via books, toys and more.”

“We’re thrilled to exclusively bring the popular Fireman Sam merchandise and digital content to Amazon customers,” said Peter Larsen Vice President, Product Management at Amazon. “We’re always looking for ways to make parents’ lives easier and now there’s no more convenient place in the world for kids to experience their favorite Fireman Sam content. We’re excited to be working with such a forward-thinking partner in this space.”

Amazon’s Fireman Sam content hub debuts on June 3rd. Consumer products will be introduced later this year.

Currently, Netflix has one Fireman Sam title available for streaming. This will presumably no longer be the case in the future.

Last week, Amazon launched its first original kids show.

Image via YouTube