Apple kicked off its big press event today by showing an inspirational video about its Apple Stores. CEO Tim Cook then announced that Apple has 380 stores in 12 countries, and that number 13 is coming on Friday with the opening of its fist Swedish store.

“Our stores offer the best buying experience and the best customer service on the planet.”

According to Cook, Apple stores had 83 million visitors in the last quarter (April – June), adding that it’s “Amazing”.

You can see the complete list of stores here.

More coverage of the event, where the iPhone 5 (among other things) is expected to be released, to come.