AT&T has unveiled Unlimited Your Way, a mix and match option for its wireless plans.

Verizon has heavily advertised its mix and match plans, touting the benefits of each family member having a plan that works for them. It appears AT&T is jumping on board with its new plans. The company will allow customers to mix and match Unlimited Starter, Extra and Elite plans, starting at $35/mo.

“At AT&T, we’re always listening to our customers and are dedicated to providing them the best wireless experience for their needs,” said David Christopher, executive vice president and general manager, AT&T Mobility. “We recognize that individuals have different wireless needs and not all family members want the same rate plan. With the launch of Unlimited Your Way we’re making it simple – now customers can pick the best combination of unlimited wireless plans for each family member – all with access to fast, reliable and secure nationwide AT&T 5G included at no extra charge.”

With Verizon still comfortably in the lead as the top US wireless carrier, and T-Mobile recently moving into the second-place spot, it’s probably a safe bet that AT&T will continue to roll out new deals and promotions.