Advertising & Marketing

Judge Denies TikTok Appeal of US Ban
U.S. Court of Appeals for the District of Columbia Circuit has denied an appeal by TikTok, upholding a ban that will go into effect in January....
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Content Falling Flat? Refresh Your Strategy with These Expert Tips
Content marketing is about sharing stuff people actually want, not just selling them things. It’s more than ads—think of it as helping your audience solve...
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The Importance of Niche Marketing in Business Growth
In the crowded world of business, standing out requires more than offering great products or services—it requires the ability to connect with a specific au...
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EU’s Renewed Push for Chat Control: A Deep Dive Into Privacy and Security
The European Union is once again at the crossroads of technology, privacy, and security with its renewed attempt to enforce the controversial Chat Control...
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Telegram Joins Internet Watch Foundation to Fight CSAM
Telegram is finally taking steps to fight child sexual abuse material (CSAM), joining the Internet Watch Foundation (IWF)....
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DuckDuckGo Donates $1.1M in 2024 to Privacy & Digital Rights
DuckDuckGo continues to promote user rights, donating some $1.1 million to groups promoting privacy, digital rights, and a better internet....
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Walmart Completes VIZIO Acquisition
Walmart has completed its acquisition of VIZIO, giving the retailer a top TV brand known for being an affordable alternative to some of the biggest brands....
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How to Know If a Marketing Agency Will Be the Right Fit for Your Business
Choosing the right marketing agency can be a game-changer for your business. Working with one can help elevate your brand, drive sales growth, and improve...
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FTC Cracks Down on Data Broker Mobilewalla
The Federal Trade Commission is taking action against Mobilewalla, a data broker that collects and sells sensitive location data....
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Ad-pocalypse Now: Are Google Ads No Longer Working?
In the dynamic world of digital marketing, Google has long been a titan, reigning supreme over the multibillion-dollar advertising landscape. For years, b...
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Boston Globe’s Bluesky Traffic Dwarfs Threads
Threads may have orders of magnitude more users than Bluesky, but the latter accounts for far more traffic to The Boston Globe than Meta's platfor...
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Unilever CEO Shifts Strategy: A Deep Dive into Brand Realignment
In a rapidly changing consumer ecosystem, Unilever is refocusing its strategic lens, placing greater emphasis on brand scalability, portfolio realignment,...
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DOJ Wants to Restrict Google’s AI Investments
As part of its proposal to address Google's search monopoly, the Department of Justice says it wants to restrict Google's AI investments in other companies...
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Google Cracking Down On ‘Site Reputation Abuse’
Websites that abuse their dominant position in one market to push completely unrelated content are facing a reckoning as Google cracks down on the practice...
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Meta Tackling Organized Crime ‘Pig Butchering’ Scam
Meta is tackling "pig butchering," a colorful name for a type of scam being perpetrated by organized crime groups around the world....
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