CDPTrends

Stitch Fix CEO Says Localization and Brand Marketing are Key
Stitch Fix founder and CEO Katrina Lake says that "we are still early in the journey but have learned a lot in the last couple of years on the marke...
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How Marketers Can Have a Great Voice in the C-Suite
Marketers often think that their voice is not listened to and that there is often a disconnect with C-suite execs. Unilever CMO Keith Weed said, "I...
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Digital Changes the Game Entirely, Says Delta Air Lines CEO
“Digital changes the game entirely,” says Delta Air Lines...
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How Mobile is Changing Marketing by Creating Value
Mobile has become the focus of marketers worldwide because it goes with all of us, wherever we are and whatever we are doing. It seamlessly and ubiquitously is with us as we move f...
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Google Cloud and AT&T Partner For Network Edge 5G Computing
Google Cloud and AT&T have announced a partnership between the two companies to help enterprises take advantage of 5G and edge computing....
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Go Where Your Customers Are… the Mobile Phone
At the recent Social Media Day Jacksonville 2018 conference, Carlos Gil, founder of...
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CES 2020: Sony Wows With Electric Car Prototype
Showing its more than a consumer electronics company, Sony...
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INBOUND 2019: What We Learned
INBOUND 2019 is on the books and it was probably the best year yet. This marketing event has changed over the years,...
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Twitter Ad Chief: We’ve Never Been More Clear About What is Our Superpower
Twitter ad chief Matt Derella is at Advertising Week in New York City spreading the message that Twitter video advertising is the best platform to reach valuable audiences when the...
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7 Pinterest Marketing Tools You Should Be Using in 2018
Every year, millions of new websites are launched, and they're directly or indirectly competing for the same visitors you are. That makes driving tr...
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Can’t Tell if Your Social Media Campaign is Really Working? Here’s What You Need to Know
The number of companies integrating social media into their marketing campaigns has been growing steadily over the past decade. Some businesses even...
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Machine Learning and It’s Impact on Search
The terms machine learning (ML) and artificial intelligence (AI) have been cropping up more often when it comes to organic and paid search. Now a re...
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Adobe Tapping Experience to Empower Enterprise Marketers
With the inspirational mantra "Make Experience Your Business" and the goal of reshaping digital marketing for enterprises, Adobe announced the launch of their re-invented marketin...
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Pinterest Grows to 150 Million Users, Up 50 Million in Last Year
Pinterest continues to grow in popularity, having gone from 100 Million monthly users in September 2015 to 150 million today. Pinterest is also losing its status as a platform that...
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Data is Marketing Gold
“Half the money I spend on advertising is wasted; the trouble is I don't know which half,” said marketing pioneer John Wanama...
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