DataDrivenMarketingPro

Data-Driven Supply Chains: Unlocking Visibility for International Shipments
The global supply chains of today are more complex than ever. Many businesses have a variety of crucial components moving through a multitude of countries...
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The Cost-Effectiveness of Hiring a Google Ads Professional vs. Managing Ads In-House
Every time you think of boosting your SEO ranking, garnering more website traffic, or getting more leads, what’s the one digital marketing tactic that tops...
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Navigating the New Frontiers of B2B Marketing Measurement Amid Regulatory Shifts
In the contemporary landscape of B2B marketing, the ability to measure campaign effectiveness precisely and adapt to rapid regulatory changes is more crucial than ever. This was th...
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Unlocking Business Growth Through Data-Driven Marketing
In the dynamic digital marketing realm, the visionary leader behind Vinci Digital Marketing, Jerry Vinci, elucidates the transformative impact of data-driven marketing strategies....
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Unveiling the Nexus of Revenue and Marketing: A Deep Dive into B2B Growth Strategies
Winter Games Number 19 provided a compelling forum for industry leaders to converge and share insights into the ever-evolving marketing and demand generation landscape. Among the d...
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What Marketers Need to Know About the Future of Data
Over the years, new tech has changed the way data is used in professional and personal lives. The opportunities for digital efficiency and integrations are...
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Conversational Marketing Closes the Gap Between B2C and B2B, Says Drift Marketing VP
Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B...
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How To Overcome Data Compliance Issues in Enterprise Environments
All enterprises now know the power that lies in data-driven decision-making. The ability to accurately predict future trends, understand historical data, a...
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FTC Bans Second Company From Selling Location Data
The Federal Trade Commission is continuing its crackdown on data brokers, banning a second company from selling precise location data....
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Meta Loses Bid to Overturn Norway’s Ban On Behavioral Advertising
Meta has lost its bid to overturn Norway's ban on behavioral advertising, a major setback for the company's EU operations....
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Norway Ban’s Meta’s Behavioral Advertising, Threatens $100,000/Day Fine
Meta has run afoul of Norwegian Data Protection Authority, with the latter banning the company's behavioral advertising and threatening a $100,000-a-day fi...
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FTC Shuts Down X-Mode’s Location Data Business
In a win for consumers, the Federal Trade Commission has prohibited X-Mode from selling consumer location data....
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5 Questions on the Impact of Data Sovereignty on Digital Marketing
Different kinds of digital devices and apps produce tons of data, from usage stats to security alerts and multimedia content that device users generate. Th...
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How AI and Marketing are Changing the Industry
Marketing has undergone significant changes in recent years due to technologica...
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Google Changes Its Data Policies In Response to German Regulators
Germany's antitrust crackdown on Google is paying off, with the company agreeing to change how it handles user data....
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