“When I think of brand architecture it really gets to the essence of the brand,” says Buffalo Wild Wings CMO Seth Freeman. “The essence of the brand is ar...
“We co-create content with (B2B Influencers) in concert with brand messaging,” says TopRank Marketing CEO Lee Odden. “So now instead of people just ignorin...
Controlling the search position of your brand is very important to your business. However, this has become increasingly difficult due to changes in Google brand policies that have...
Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B...
"What the pandemic and the current health situation has done is that it has created yet another inflection point for everything being digital," says Adobe...
The pandemic hit small businesses very hard, as studies show that over 95% of small businesses were affected. Nearly 60% had to lay off a substantial numbe...
“We are a marketplace that sells demand generation,” says Grubhub CEO Matt Maloney. “We sell growth. That's what our primary product is. We're not a logist...
The freelance life can be great for skilled marketers in SEO, web design, or copywriting. The truth is that so many freelancers don’t want to go into the o...
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