Firstly, let's address a common misconception: the idea that there's a magic formula or set of trigger words that will guarantee success. The truth is, subject lines are more nuanc...
Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B...
Despite the evolving technologies, email is still the most popular communication tool for personal and business purposes. When used effectively, it can enh...
eCommerce email marketing is one of the earliest forms of internet advertising, and studies show that it’s still just as effective today. Social media adve...
Microsoft is taking another crack at Salesforce, integrating ChatGPT email creation into Viva Sales to make it easier for salespeople to communicate with c...
Email has taken communication to newer heights as it is one of the most widely used methods for digital communication. It is estimated that there will be m...
Some novice marketers think it only takes a long list of subscribers to make their email marketing successful. However, experts understand that this list c...
With the growth of digitalization, emails are also gearing up for attention in this vast zone. To give businesses a higher edge and compete with other peer...
Only 2.62% of recipients click links for "more information" in marketing emails; however, we will send a collective of 361 billion emails per day by 2024....
Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B...
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