"When I look at the conversational space I think it's going to have as much impact as ecommerce or search or social," says LivePerson CEO Rob Locascio. "Th...
Controlling the search position of your brand is very important to your business. However, this has become increasingly difficult due to changes in Google brand policies that have...
“I have the opportunity to serve as Chief Marketing Officer, but 85,000 people are all brand ambassadors,” says Delta CMO Tim Mapes. “All 85,000 mem...
Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B...
"When I look at the conversational space I think it's going to have as much impact as ecommerce or search or social," says LivePerson CEO Rob Locascio. "Th...
"What the pandemic and the current health situation has done is that it has created yet another inflection point for everything being digital," says Adobe...
Amazon has dethroned Google in product searches with over 54 percent of all product searches now happening on Amazon instead of Google. What this means is that brands must make Ama...
Content marketing is reshaping ecommerce for companies large and small. That's because marketing is about trust first and foremost and marketers are realizing that quality content...
"We're forecasting that ecommerce spending this year will be somewhere between $850 billion and $930 billion," says John Copeland, Vice President of Marke...
"Our competitors just spent a combined $80 billion trying to catch up and match us and they fell short," says T-Mobile CEO Mike Sievert. "We didn't just le...
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