The CEO’s of the member organizations of the Digital Advertising Alliance have issued a statement in support of the Consumer Privacy Bill of Rights announced by the White House this morning. The DAA expressed appreciation at the administration’s acknowledgement of the organization’s efforts to protect consumer privacy through self-regulation of online advertisers.

The DAA emphasized that the administration’s proposal was not the end of the story, but rather that it marked the beginning of collaborative efforts among various organizations – including businesses, consumer organizations, and the government – to ensure the continued health of the free internet and consumers’ continued trust in the companies that do business on the internet.

The DAA was created in 2007 to advocate for responsible advertising behavior by online businesses. It consisted initially of four member companies – the American Association of Advertising Agencies (4As), the Association of National Advertisers (ANA), the Direct Marketing Association (DMA), and the Interactive Advertising Bureau (IAB). The original four companies were joined by the American Advertising Federation (AAF), the Network Advertising Initiative (NAI), and the Council of Better Business Bureaus.