Demand Media announced on Monday that it has acquired Name.com, a Denver-based domain registrar. The company says the acquisition is intended to expand its platform as it prepares for its release of new Top Level Domains this year.

A spokesperson for Demand Media tells WebProNews that the company’s eNom registrar division has not had a significant retail presence, and that, “With this acquisition, we are directly reaching the end user; and expanding beyond our reseller community (of nearly 9K customers) to proactively target end users and offer a wide range of value-added services.”

Name.com has a substantial retail footprint, according to the company.

Demand Media CEO Richard Rosenblatt said, “Name.com will provide a direct channel for us to reach consumers and small businesses as they develop and manage their online identities. This becomes even more valuable as over one thousand new domain extensions are expected to become available for registration in the years ahead.”

Taryn Naidu, EVP of the company’s registrar services, added, “Our strategy is to provide an end-to-end solution for all things domains — whether you are looking to consume or distribute names and services. Name.com brings innovation, creativity and a deep commitment to their customers – factors which we believe are essential in the environment of new gTLDs.”

Demand Media applied for 26 gTLDs, in addition to partnering with Donuts for even more. ICANN announced in June that it had received a total of 1,930 applications.

Name.com was founded in 2003, and has registered about 1.5 million domains. This should be a nice addition to eNom division, which is the second largest registrar in the world, with over 13.5 million domain names on its platform, registered for nearly nine thousands resellers and partners.

Terms of the deal were not disclosed.

Demand Media posted record revenue and profitability with its last earnings release. It will be interesting to see if that continues with the next one.