Last October, eBay launched their new “eBay Feed” to a small number of U.S. users. Today, eBay says that they are finally rolling it out widely to all U.S. users.

“We’re delivering a cleaner, contemporary look and feel; a more intuitive, convenient way to browse, decide and buy – both globally and locally; and a new personal way to curate your own shopping experience and discover items perfect for you,” said eBay President Devin Wenig.

The new eBay Feed is a Pinterest-like design that features personalized and self-curated products. It’s a “collection of items selected for you, based on your shopping history or your own personal interests,” says eBay.

The new eBay lets users “follow” certain types of products like “movie posters,” “speakers,” “clothing,” etc. Users can also import their Facebook interests to the new feed.

Clicking on any product pops it up in a lightbox. From there, users can see basic product information like price, similar items, additional photos, and more.

“eBay will simplify its site design to offer more streamlined navigation along with larger images and key product information, enabling customers to find what they want more quickly and easily. And, because today’s consumers want a more personalized shopping experience, we’ll provide a curated collection of items tailored to our customers’ unique interests right on the eBay homepage,” says the company.