EnterpriseCustomer

SAP CEO: It’s All About the Customer Experience
SAP CEO Bill McDermott, in a wide-ranging...
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Chipotle CEO Going Digital to Create a ‘Frictionless Experience’
Chipotle is moving in a digital direction, with their digital business up 48 percent over last year. The company has introduced a new app, digital l...
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Heathrow Airport: How We Achieved a 20% Email Open Rate and 25% Click Through via Adobe
Analytics and Optimization Lead at Heathrow Airport, Stuart Irvine, says that email is still the key driver for them in marketing and personalizing...
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Panera CEO: We Can Never be the Food Police
“Panera can never be the food police,” says Panera CEO Blaine Hurst in a recent interview....
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YouTube is Now Making it a Lot Cheaper to Advertise on TV
In its bid to capture a portion of television advertising revenues, Google’s YouTube has finally...
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AT&T Launches Xandr, Enabling Individualized Targeted Television Ad Sales
AT&T launched a new advertising company called Xandr last week led by CEO Brian Lesser. “Xandr is a name that draws inspiration from AT&T’s rich history, including its foun...
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Verizon Business Markets CIO: We Have to Humanize Technology
The CIO of Verizon Business Markets, which is Verizon's small business segment, says that "We have to humanize technology." What Rajeev Chandrasekharan is talking about is Verizon'...
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Vlocity Thriving on the Salesforce AppExchange Focusing on Industry Verticals
The Salesforce AppExchange is where companies can find third-party applications that run on and integrate with the Salesforce platform. David Schmaier, CEO and Founder of Vlocity,...
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Zippin CEO: In 5-10 Years Every Store Will Be Checkout Free
What if going to a store was easier than shopping online where you could just walk in and pick up your purchases and walk out with payment happening all in the background? You h...
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How to Use Data to Become Incredibly Customer Centric
Steve Stone, former CIO of L Brands and Lowes, recently...
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Clorox: Digital is About Changing the Way We Do Business
When you think of Clorox you probably think about bleach and consumer products. However, from a business operations and marketing perspective, you might be surprised to discover th...
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Adobe Creating an Industry Around Digital Engagement and Customer Experience Management
Shantanu Narayen, Adobe CEO, recently discussed on CNBC about how Adobe is working to actually create...
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How Adobe is Using AI to Transform the Customer Experience
Adobe has now integrated their artificial intelligence platform Adobe Sensei into Photoshop and most of their creative products. "Ad...
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