EnterpriseCustomer

New Features for Google Adwords: Campaign Groups and Performance Targets
Google announced today new features in their Adwords product, campaign groups and pe...
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How to Fight Our Caveman Impulses to Create a Positive Customer Experience
This is not your granddad's customer service advice says Adam Toporek, author of the book,...
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SnapChat to Offer Advertisers Behavioral Targeting
SnapChat will soon offer behavioral targeting options to its advertisers, according to an eMarketer...
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Pinterest Launches Promoted Video for Brands
Pinterest rolls out Promoted Video, available only on mobile devices, to make them an even better marketing platform for brands. The trend toward video advertising with social medi...
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Twitter Partners with Pepsi to Launch Promoted #Stickers
Twitter announced the launch of Promoted #Stickers as a...
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How to Use Twitter to Improve Customer Service
In a recent CXweek event, Twitter Sr. Product Marketing Manager Jeff Lesser gave an interestin...
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Facebook Blocks the Ad Blockers, Refuses to Pay Ransom
Facebook is using technology to blend ads into their HTML, making ads indistinguishable to their content in order to prevent ad blocking. This only works when viewing the full HTML...
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Ad-pocalypse Now? I Think Not!
"Ad-pocalypse Now? I Think Not!" exclaimed Steve Chester, Director of Data and Industry Programmes at the...
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All Hail the Rise of Native Advertising
Native advertising, sponsored content or branded news (all the same) is booming and with some online publishers it's now their main source of revenue. It's important to note th...
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Facebook Has 68% of Social Ad Spending… and That’s Just for Starters
According to research by eMarketer, Facebook will receive 67.9% of...
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“AMP for Ads” Makes Mobile Faster… and More Profitable
Googles Paul Muret, VP, Display, video & Analytics at Google, says that Google's research shows that the average mobile site...
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Data is Marketing Gold
“Half the money I spend on advertising is wasted; the trouble is I don't know which half,” said marketing pioneer John Wanama...
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Virtual Reality to Change Marketing
Virtual Reality is in its infancy but will very shortly have a major impact on everyone, especially marketers. Every major tech company is focused on Virtual Reality and because of...
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87 Million Millennials on LinkedIn Seeking to Change the World
A LinkedIn study recently took a look a Millennials in an attempt to erase the stereotype that they are lazy, entitled and unemployed. "Given the massive amounts of news coverage (...
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