X (formerly Twitter) owner Elon Musk apparently wants to wind back the clock, returning the platform to what it was before he bought: a place for people to be nicer to each other.

To be clear, Twitter always had an issue with people being nice, something the entire social media industry grapple with. Nonetheless, since Musk purchased the platform, many users and groups have complained of an increase in hate speech, misinformation, and a general decline in quality content.

Musk appears to have finally taken notice, asking users to be nicer and post more positive content.

Musk’s plea is ironic, given that he has repeatedly posted misinformation, as well as attacked those who disagree with him. Perhaps, just perhaps, Elon Musk should lead by example.