Google announced today that it’s rolling out the ability for retailers in Google Shopping to add promotion to their product listings. This, Google says, will make the listings stand out more.

As you may know, Google Shopping now consists of all paid inclusion results. In other words, you have to be an advertiser using Google’s Product Listing Ads to be listed. Wednesday was the official day that this transition was to be complete in the U.S.

Advertisers using these new promotions can distribute them on other Google properties, such as Google Maps for Android, or the Google Offers App.

“In a few simple steps retailers can create a promotions list, map it to the right products in Google Shopping and upload to Google Merchant Center,” Google says in a post on its Commerce Blog. “Our system supports user specific redemption codes and associated reporting, enabling retailers to measure the performance of each promotion.”

“This is one of the many steps we’re taking to provide traffic, technology and tools to help retailers grow their business,” the company adds.

Google says it will expand the program to include more retailers in the coming months. So far, over 25 big name retailers are using the promotions.