Google has posted video from a recent “At Google” talk with people from NYC B Lab (Tribeca), Warby Parker (SoHo), and Greyston Bakery (Yonkers), who talk about how businesses can work to be “not just best ‘in’ the world, but best ‘for’ the world.”

Demma Rodriguez moderates.

“B Corps like Warby Parker and Greyston Bakery are certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency. B Corp certification is to sustainable business what Fair Trade certification is to coffee or USDA Organic certification is to milk,” Google says in the video description. “There is a growing community of more than 910 Certified B Corps from 29 countries and 60 industries working together toward 1 unifying goal: to redefine success in business.”

More on B Corps here.

More recent At Google talks here.

Image via YouTube