The Instagram feed is about to change, much like Twitter’s recently altered feed (though that one is opt in). They’re going more for an algorithmic approach as opposed to the chronological one that users are used to.

Why? According to Instagram, users (on average) are missing a whopping 70% of their feeds. That means they’re not seeing the images and videos they’re most likely to care about most. It’s essentially the same logic behind Twitter’s move and the Facebook News Feed as it has been for years.

“The order of photos and videos in your feed will be based on the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post,” Instagram says on its blog. “As we begin, we’re focusing on optimizing the order — all the posts will still be there, just in a different order.”

“If your favorite musician shares a video from last night’s concert, it will be waiting for you when you wake up, no matter how many accounts you follow or what time zone you live in,” it adds. “And when your best friend posts a photo of her new puppy, you won’t miss it.”

The change will occur sometime in the comings months. That’s as specific as they’re getting for now.

The news comes as engagement on Instagram has plummeted.

Image via Instagram