Instagram, which became slang for $1 billion in Silicon Valley as of late, saw a 78% increase in unique viewers in April, according to comScore, making it the fastest growing internet property in that time frame. MLB and Directv sites came in at second and third, with 66% and 42% increases respectively.
Instagram’s April gains are good news for Facebook, as the majority of users access the platform via Android or iOS, which some have feared may be the downfall of the social network, concerning a potential problem with being able to monetize mobile ad content. Instagram saw roughly 14.6 million unique users in April, up from 8.2 million in March. Still, the bump in traffic likely had something to do with the launch of an Instagram app for Android, as well as the Facebook acquisition.
Regarding the Facebook merger, Instagram is presently on a trajectory to lose over $200 million in stock, after the social network’s botched IPO. At its height, Instagram was worth $1.243 billion, and now there’s no telling how low Facebook stock can go. Shares initially went on sale for $38 a pop, and are presently sitting at about $29.50, which has prompted some angry investors just just start suing people.
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