Intel’s soon-to-be CEO is already taking shots at Apple, as the new M1 Macs offer significant advantages over Intel-based machines.

Intel made headlines Wednesday when it announced Intel alum and VMware CEO Pat Gelsinger would replace Bob Swan as CEO. The change comes at a time when Intel is facing pressure and challenges on all sides. Intel is clearly hoping that Gelsinger has the expertise and experience to turn things around.

While Gelsinger isn’t slated to take over the reigns at Intel until February 15, that hasn’t stopped him from challenging Intel to beat Apple in the processor race.

According to The Oregonian, Gelsinger made his comments at an all-hands meeting on Thursday.

We have to deliver better products to the PC ecosystem than any possible thing that a lifestyle company in Cupertino. We have to be that good, in the future.

Only time will tell if Intel can live up to Gelsinger’s aspirations. Either way, he’s definitely giving the company something to shoot for.