If you want to know just how incredible the new iPhone 6 is, just ask Joan Rivers.

The celebrity comedian and fashion critic is raving about the new device on her Facebook and Instagram accounts, calling it “beautiful” and a “great achievement in design”.

Of course. You’re right. Joan Rivers died two weeks ago. Still…

Dead comics society MT @olivia_solon Social media scheduling fail: Joan Rivers promotes #iPhone6 pic.twitter.com/tqpZIuItZl

— Gordon MacMillan (@gordonmacmillan) September 19, 2014

The posts have since been deleted, but as you already know, nothing that ever sees the light of day online (no matter how fleeting), ever really disappears.

It’s pretty clear what happened here – an obvious advertising deal and a scheduled post that someone forgot about.

Still, it serves as yet another example of how social media, while it seems more personal than a TV ad, is still an advertising medium.

Image via Wikimedia Commons