Google VP of Product Management Sundar Pichai, Facebook VP of Technical Operations Jonathan Heiliger, McAfee President David DeWalt, and Chuck Robel, former Chairman of the Board of McAfee (now part of Intel) have been appointed to the Board of Directors of Jive Software.

Jive Software, a provider of social business software for the enterprise, announces the news as another company with a similar description made a big announcement today. Salesforce announced the acquisition of Radian6, which powers some recently announced social features of its “Service Cloud 3”.

“We are thrilled to welcome these forward-thinking leaders to our Board of Directors,” said Jive CEO Tony Zingale. “Jive is at the forefront of innovation in the enterprise with Social Business Software. We are confident that their experience and leadership will enable us to further extend our market leadership and momentum.”

The appointment of the Jive Board members are being taken as a way to lend credibility to a pending IPO. It’s not a bad list, so credibility shouldn’t be much of an issue.

“As a current Jive customer, it is clear that Social Business Software is the most important new enterprise application category in a decade,” said David DeWalt. “Jive’s market leadership position, customer base and innovative product, is driving the new way to do business.”

“There has been limited innovation in enterprise platforms and applications in the last decade,” said Chuck Robel. “Social is taking over the enterprise. Jive is bringing social into the enterprise the right way – securely, at scale, and providing real business value.”

“Jive is helping modernize how people engage with each other in the workplace to make work better,” said Jonathan Heiliger. Not bad coming from a Facebook exec.

“Social Business is an attractive market opportunity and is in many ways driving innovation in enterprise software,” said Pichai. “Jive has great vision and insight in the Social Business space and I’m excited to join the team.”

Jive says the leaders will help guide it on the next phase of growth in the social business software market. I can’t help but wonder if its interests won’t butt up against those of Google’s or Facebook’s in the future – especially Google.

Google is very focused on both getting into the enterprise and improving its social strategy. For Facebook, it seems like a logical step in the future as its interests continue to overlap more and more with those of Google.