John Hancock is offering customers who commit to regular exercise an Apple Watch Series 6 or an Apple Watch SE for as little as $25.

John Hancock, life insurance company, has offered Apple Watches since 2017 as part of its John Hancock Vitality Program. The program provides steep discounts on the wearables in exchange for customers exercising. The company now includes Apple’s latest models in the program, offering both the Series 6 and the Apple Watch SE.

“While John Hancock Vitality offers something for everyone, it can be especially impactful and beneficial for people in higher-risk health categories or those who are concerned about their personal health — something that is top of mind for many right now,” said Brooks Tingle, president and CEO of John Hancock Insurance. “Consumers are more mindful of their mortality and we’ve seen an increase in the demand for life insurance. In addition, people are more aware of their baseline health. That’s why we believe we have the right solutions for this time in history — life insurance that provides essential protection in the event of death, combined with the latest in personal health technology, including Apple Watch, to help our customers live longer, healthier lives.”

The program requires customers to pay $25 plus tax, with the remaining balance divided into monthly payments over a two-year period. Customers who exercise regularly will see those payments reduced to as little as $0.