The challenge for business startups is focusing your time and money on the things that will be most impactful to your business success. Kenneth Coats, founder, and CEO of KENTECH Consulting says that “the lesson I would pass on to other entrepreneurs is to simplify.”

CEO Kenneth Coats of KENTECH Consulting, an investigative background check technology company recently discussed on Entrepreneur his business challenges and offered advice to other small business founders:

Simplification is Key to Going to Market Quickly

I’m the founder and CEO of KENTECH Consulting. We help the world make clear informed decisions. We are an investigative technology firm. We help our clients navigate risks and hire superior human capital. The biggest challenge I experience in my current role as founder and CEO is having many ideas and not enough time to execute on them all.

The challenge that it created was the ability to go to market. How we resolved it was to simplify the process which was harder than it appears on paper to cut out things we knew we couldn’t possibly do in the time we have. The lesson I would pass on to other entrepreneurs is to simplify. There are many great ideas that are constantly running around in our head. Those are great, but it’s good to just journal them and simplify and execute.

KENTECH Launches ClarityIQ, Bringing Technology to the Hiring Process

Security has continuously been a challenge throughout the world whether it’s people, or access or technology. What we are looking at is tackling police and law enforcement recruitment. Policing in the US is not so good. There is not a great relationship between the community and police. Part of that challenge is stemming from the hiring practices.

We’ve been looking at how to resolve that problem by ensuring that the right people are being hired in these positions. We now have a patent pending product called ClarityIQ which is built on providing predictive analytics, a “FICO” score of sorts on the success probability of a person becoming a law enforcement officer that can orient into the community.

Entrepreneurs Should Expect the Unexpected

As a leader how do you prepare for the challenges that you may face? The simple answer to that is to expect the unexpected at all times. Being an entrepreneur is living inside the Matrix where two plus two does not equal four. If you understand that from the outset two plus two can equal whatever you want it to. You can always plan and 80 percent of the time things will work out, but leaving about 20 percent unforeseen and expect it is the challenge.