The Kindle Fire HD 8.9″ launched late last year for a rather affordable $300. To perhaps undercut the competition even more, Amazon has decided to make its flagship tablet even cheaper.

Amazon announced today that the 16GB Kindle Fire HD 8.9″ now retails for $269. The 32GB model now retails for $300. The Kindle Fire HD 8.9″ 4G LTE also got a price cut as the 16GB model now retails for $400, while the 64GB model retails for $500.

The price cut coincides with the tablet’s launch across select European countries and Japan. The Kindle Fire HD 8.9″ will set UK consumers back £229 ($341 USD) for the 16GB model or £259 ($386 USD) for the 32GB model.

“We’re thrilled with customer reaction to Kindle Fire HD 8.9”. Customers tell us they love our large-screen version of Kindle Fire HD for web browsing, email, gaming, watching TV shows, reading magazines, and more,” said Dave Limp, Vice President, Amazon Kindle. “As we expand Kindle Fire HD 8.9” to Europe and Japan, we’ve been able to increase our production volumes and decrease our costs. Across our business at Amazon, whenever we are able to create cost efficiencies like this, we want to pass the savings along to our customers.”

With the price cut, the Kindle Fire HD 8.9″ is now the most affordable tablet of its size. Apple and Google best be taking notes on how to subsidize costs through content sales because Amazon has proven that it’s still king of this rather risky, but so far profitable, venture.