#McDStories: Social Marketing Gone Bad (And Dirty)

McDonald’s has tasted the dark side of Twitter, following the launch of a marketing strategy involving the hashtag: #McDStories. On 01/18, McDonald’s tweeted: @McDonaldsMcDonald’s...
#McDStories: Social Marketing Gone Bad (And Dirty)
Written by Chris Crum
  • McDonald’s has tasted the dark side of Twitter, following the launch of a marketing strategy involving the hashtag: #McDStories.

    On 01/18, McDonald’s tweeted:

    “When u make something w/pride, people can taste it,” – McD potato supplier #McDStories http://t.co/HaPM5G9F 3 days ago via web · powered by @socialditto

    Then:

    Meet some of the hard-working people dedicated to providing McDs with quality food every day #McDStories http://t.co/BoNIwRJS 3 days ago via web · powered by @socialditto

    Others in the Twitterverse got a bit more creative. Here are a few examples:

    i will never eat mcdonalds ever again after seeing that rat crawl threw the pack of buns on http://t.co/X7dM1lbT smh lol #McDStories 3 days ago via web · powered by @socialditto

    McDonald’s customers don’t want to tell #McDStories. They just want their fries, mechanically separated chicken parts & wallow in shame. 1 day ago via web · powered by @socialditto

    #McDStories Paid for my food but almost left cause I was high and convinced that the workers called the cops and were using my food as bait 3 days ago via web · powered by @socialditto

    #McDStories @McDonalds scalds baby chicks alive for nuggets #MeetTheReality here & take action: http://t.co/I8qoqogX #UnhappyMeal 3 days ago via web · powered by @socialditto

    “A woman is accused of offering sexual favors in the drive-through lane in exchange for McNuggets.” #McDStories 3 days ago via web · powered by @socialditto

    One time, the employees at McD’s let me behind the counter and took turns giving blowies. #McDStories #mustybutthole #McFail 2 hours ago via web · powered by @socialditto

    You get the idea.

    The McDonald’s Twitter account hasn’t bothered to refute all of the tweets. I can’t imagine how long that would take. It has been on defense lately though, it seems:

    .@peta That posting is absolutely FALSE McNuggets are NOT made from mechanically separated chicken. Only USDA inspected white meat. 1 day ago via web · powered by @socialditto

    Maybe McDonald’s will have better luck with Google+.

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