Though Microsoft opened its first retail store in 2009, the company has never had a true flagship location. Last year, the company announced that it had singed a lease at 677 Fifth Avenue in New York City.

That’s about five blocks away from Apple’s flagship NYC store, by the way.

Now, that store will apparently open in the fall.

The news came in a tweet from Microsoft SharePoint MVP Gokan Ozcifci:

New #Microsoft store opening Fall 2015. 5th Avenue New York. pic.twitter.com/FgphwcOziB

— Gokan Ozcifci (@GokanOzcifci) July 23, 2015

” As our first flagship store, it will serve as the centerpiece of our Microsoft Stores experience. This is a goal we’ve had since day one – we were only waiting for the right location. And now we have it. Our Fifth Avenue location will be much more than just a Microsoft Store. In addition to retail, there will be experiential space for Microsoft as a company to further engage with our customers and partners in new and innovative ways. This is an important milestone for Microsoft overall, our Stores team and millions of our current customers, as well as the millions to come. We could not be more excited to join one of the most visited streets in America,” said Microsoft when it first announced the location.

As ZDNet points out, “the date makes sense with all the rumors swirling about Microsoft’s plans to launch some new first-party hardware this fall — as well as to help its PC maker partners launch new Windows 10 devices ahead of holiday 2015.”

Image via Microsoft