Facebook’s Oculus announced pre-orders for the Oculus Rift virtual reality device in January for $599. The company just announced that shipping to over 20 countries and regions is now underway. Kickstarter units are shipping today while the first pre-ordered Rifts will start shipping mid-week, and arrive shortly thereafter.

There are already over 30 games available on the Oculus Store, which can be played immediately. They’re also launching Oculus Video for Rift today. This features thousands of Facebook 360 videos and “the best of” Vimeo and Twitch livestreams.

“We’ll be adding feature-length movies, new partners, and lots more content to Oculus Video soon,” a spokesperson for the company tells us in an email.

Oculus 360 Photos lets users explore 200,000 places.

The device also comes with Farlands, which is described as an alien world and a “new kind of VR experience”. This was created by Oculus and built with Epic’s Unreal Engine 4. It was designed specifically for the Rift.

Developers will be pleased to know that the Oculus PC SDK 1.3 is now available on the Oculus Developer Center. It includes new features, including support for the consumer Rift, app lifecycle support, native integrations with the latest releases of Unity and Unreal Engine, and Asynchronous Timewarp (ATW). You can learn more about that here.

Oculus discusses the SDK update in more detail here.

Images via Oculus