PayPal announced the launch of the new PayPal Here SDK aimed at making it easier for businesses to sell in-store from their iOS or Android device.

PayPal Here is the card reader offering and Square competitor the company launched over two years ago. The company says this about the new SDK:

The PayPal Here SDK, though complex in its capabilities, is simple to integrate with an easy to use API. We built a system that allows partners and developers to use the same SDK to implement payment solutions across several different geographic locations. We’ve also listened to the needs of our growing merchant customers, and have included the features and functionality important to them in our new PayPal Here SDK. This includes the ability to interact with credit card readers so customers can easily swipe their card at the merchant’s point-of-sale (POS), streamline payments, manage CRM and inventory, create and maintain invoices, calculate totals, discounts and taxes, and the ability to provide a more personalized and engaging customer experience at checkout.

At PayPal, we’re focused on a partner-based approach when it comes to payments. So we’re announcing the PayPal Here SDK with a couple key partners that are already seeing benefits from the new PayPal Here SDK, including: Ecwid, which helps businesses create beautiful online storefronts, and GoDaddy, the world’s largest technology provider dedicated to small businesses. Ecwid and GoDaddy integrated their native apps with our PayPal Here SDK to help their merchants provide a seamless buying experience for their in-store customers, and in turn, drive cross-channel sales. With our Ecwid collaboration, merchants will be able to link their in-store and on-mobile sales with their existing online sales data and inventory – blending together the online, in person and mobile worlds to be able to better personalize experiences for their customers.

A couple weeks ago, PayPal announced a new one-touch payment feature powered by Braintree, which it acquired for $800 million last fall. eBay is expected to spin off PayPal next year.

Image via PayPal