Pinterest has launched an API, and partnered with a handful of brands to surface popular pins on their websites.

Participating brands include AllRecipes, Better Homes and Garden, BuzzFeed, Disney’s Babble and BabyZone, Elle Magazine, Mashable, ModCloth, NBC News Digital’s iVillage, Nestlé, Random House, Snapguide, Target, Walmart, Wayfair, Whole Foods, Zappos and Zulily,

The API allows these sites and apps to display what’s currently trending from their content on Pinterest. Users can pin things right from the site.

“Now, when you go to AllRecipes.com in search of Thanksgiving recipes, you’ll see the most popular recipes on the home page, chosen by fellow Pinners,” says Pinterest’s head of developer relations, Jason Costa. “Or, if you head to Zappos.com to get started on your holiday shopping, you can browse in-demand products. Need a good book to read while you’re curling up at the fireplace this season? Go to RandomHouse.com to see the books Pinners are enjoying most.”

It’s unclear if and when Pinterest will expand this to everyone, but it seems likely that they will do so eventually. The company does say it will release additional API endpoints that will surface groups of Pins on partner sites in the coming weeks.