Streaming device maker Roku is celebrating a pretty significant milestone today. The company has announced that it has sold more than 10 million of its streaming players in the US. Roku debuted its first player, the Roku DVP, in May of 2008. Since then, Roku users have streaming over five billion hours of programming.

Alongside its announcement, Roku gives its argument for superiority:

“Today Roku players feature more than 1,800 channels – that’s 1,000 more channels than available on other streaming players. And because of this vast selection of entertainment, Roku players stream more than other streaming players. In fact, new NPD data found that Roku is the popular choice among streaming players and accounts for an aggregate 37 million hours of video streamed per week compared to Apple TV at 15 million hours, Chromecast at 12 million hours and Amazon Fire TV at six million hours.”

Recently, Roku launched the first Roku TVs, smart TVs with the Roku platform baked right in, a little over seven months after debuting them at CES. Roku used two manufacturers for their new TVs – TCL and Hisense. The former’s model are now available and the latter’s models are available for preorder.

It took Roku nearly five years to sell its first five million players. The company has doubled that in the past year and a half.

Image via Roku