As Michael Brenner, CEO of Marketing Insider Group, asserts, "Marketing without data is like driving with your eyes closed. You might get somewhere, but it won’t be the destination you intended." This sentiment underscores the pivotal role that data plays in shaping marketing strategies.
"We've been putting out The Gauge for many years now, and streaming is nearing 40% based on the latest report," Rao noted. "We thought it was crucial to compile a total TV view because that best represents how consumers are voting with their time."
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