“AI-powered personalization is not just a nice-to-have in B2B eCommerce anymore; it's becoming essential. By leveraging AI and data analytics, businesses can build deeper customer relationships, improve sales, and create more intuitive shopping experiences.”
Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B and none of the tools that we use match how we actually buy as real people. It’s really closing the gap between B2C and B2B. We just call it B2P, marketing to people.”
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