Pierre Herubel, a well-known figure in B2B marketing, advises companies in a recent LinkedIn post to focus on "studying the audience first and understanding why and how they buy." This data-driven approach is crucial for developing targeted, effective marketing strategies.
According to Pierre Herubel, an expert in B2B content strategy, buyers prefer to “self-educate” and want access to insightful content that helps them understand the solutions available. “Skipping straight to demand capture might seem efficient, but without building trust and awareness through demand creation, you’re missing the foundation that helps buyers make informed decisions.”
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