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“AI doesn’t just generate content; it optimizes it dynamically,” Collins notes. “For example, if a particular topic is gaining traction, AI can adjust the content to reflect trending keywords and topics, enhancing its relevance and impact.”
Join us at Forrester’s B2B Summit North America 2025 in Phoenix to uncover strategies to navigate today’s shifting buyer and market dynamics.
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The CEO of TrenDemon, Avishai Sharon, says that they created their cloud-based software solution in order to help companies prove that the marketing content they produced also achieved business goals and sales.
OpenAI has thrown cold water on those hoping for an easy way to detect AI-generated content, saying such tools don't work.
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We have seen significant acceleration since the COVID-19 pandemic, says DocuSign CEO Dan Springer. A significant portion of that (increase) was due to increase use cases from customers driving that digital transformation faster with services like DocuSign.
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