the choice of DAM software ultimately depends on individual requirements, budget constraints, and organizational preferences. By carefully evaluating each solution's features, pricing plans, and usability, businesses can make informed decisions to streamline their workflows, enhance collaboration, and maximize the value of their digital assets in today's fast-paced digital environment.
Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B and none of the tools that we use match how we actually buy as real people. It’s really closing the gap between B2C and B2B. We just call it B2P, marketing to people.”
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