As Michael Brenner, CEO of Marketing Insider Group, asserts, "Marketing without data is like driving with your eyes closed. You might get somewhere, but it won’t be the destination you intended." This sentiment underscores the pivotal role that data plays in shaping marketing strategies.
Yum! Brands’ data strategy is not just about marketing or customer engagement—it underpins the entire operational infrastructure of the business. Davies explains, “We look at data from three fundamental perspectives: easy operations, easy experiences, and easy intelligence. The goal is to use data to simplify and improve everything from supply chain management to customer interactions.”
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