With Meta’s algorithms becoming increasingly sophisticated, the manual effort of fine-tuning targeting is largely being replaced by machine learning. “Open targeting and Advantage+ allow Facebook to do the heavy lifting when it comes to finding the right people,” Heath notes.
As e-commerce continues to dominate the retail landscape, GoDaddy’s latest instructional series, “Transforming Your Sales: Marketing Funnels 2024,” offers small business owners a strategic advantage. Hosted by experts Emma and Nealey, the series provides a comprehensive guide on leveraging marketing funnels to enhance online consumer engagement and sales conversion. The Basics of Marketing Funnels A […]
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