Mass customization represents a critical strategy for ecommerce platforms to cater to diverse customer needs without compromising operational efficiency. The journey that Orgill, a $4 billion hardware distributor with a 177-year history, has undertaken to make mass customization a reality offers a window into how this concept can lead to substantial business growth if executed thoughtfully.
Amazon has launched "Amazon Haul," a new shopping experience for deals under $20, with the company saying many are under $10.
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