"With over 200 large enterprise customers, Opkey addresses critical gaps in enterprise IT by helping organizations continuously test finance, HR, and ERP... The bar is higher than ever for vendors to deliver solutions that truly add value."
Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B and none of the tools that we use match how we actually buy as real people. It’s really closing the gap between B2C and B2B. We just call it B2P, marketing to people.”
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