"Collaboration between these two functions isn't merely desirable; it's imperative," she asserted. "Given that marketing and sales are the primary touchpoints where customers interact with our brand, ensuring a seamless and consistent experience across these touchpoints is paramount."
Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B and none of the tools that we use match how we actually buy as real people. It’s really closing the gap between B2C and B2B. We just call it B2P, marketing to people.”
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