"The creator economy is now a key piece on the marketing chessboard," says Joe Gagliese, CEO of influencer talent agency Viral Nation. "The disruption caused by creators is reshaping the industry, and brands are increasingly realizing that influencers are not just a trend—they are central to how marketing works today."
The CEO of TrenDemon, Avishai Sharon, says that they created their cloud-based software solution in order to help companies prove that the marketing content they produced also achieved business goals and sales.
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