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“Meeting overload is a sign of a deeper problem in corporate culture,” said Steven Rogelberg, an organizational psychologist and professor at the University of North Carolina at Charlotte who studies workplace dynamics, in the Bloomberg article. “By addressing it head-on, Jassy is sending a clear message that efficiency and agility are top priorities for Amazon’s future.”
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“Strategic communications is the backbone of effective internal communication.” But what does this look like in practice? In this article, we explore the critical components of strategic internal communication and why it is essential for driving employee engagement and organizational success.
"To navigate this complexity, internal communicators must leverage the latest tools and techniques to deliver clear, concise, and compelling messages that resonate with their audience." This means not only adopting new technologies but also continually reassessing and refining communication strategies to align with the ever-changing needs of the workforce.
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Central to Netflix's cultural philosophy is the notion that employees are entrusted with significant agency, exemplified by policies such as unrestricted sharing of internal documents and a vacation policy simply urging employees to "take a vacation." However, as Netflix has expanded rapidly in recent years, with its workforce swelling from 8,600 to 13,000 employees, the company has embarked on a reassessment of its cultural norms.
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