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“AI has redefined what’s possible in digital advertising,” explains Diego Melo, a data analyst and digital strategist. “The ability to make real-time decisions based on massive amounts of data allows enterprises to not just reach their audiences, but to do so with laser precision. This is transforming how brands think about their advertising ROI and customer engagement strategies.”
Take a demo of BILL Spend & Expense by the end of the month and take home a Nintendo Switch, Apple AirPods Pro, Samsung 50" TV, or Xbox Series S—your choice1.
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OTT is increasingly being tested by advertisers as more inventory becomes available, says Nicole Whitesel, SVP of Enterprise Strategy at Publicis Media. “In the past, OTT was seen as a nascent channel with limited reach,” said Whitesel. “I think now you're seeing a lot more inventory there available to them to buy.
Apple has received help with SMS one-time passwords from an unexpected source: a Google engineer.
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“The invite-only auction, which is I would say our new shiny toy that’s getting wrapped in the PMP, provides us the opportunity for a variable floor price,” says Doug Fleming, Head of AdvancedTV at Hulu. “So now the advertiser pays what they deem appropriate for that specific audience.
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