A new wave of AI-driven challengers is emerging, posing a significant threat to Google's supremacy. Companies like Perplexity, ChatGPT, and Grok are introducing fresh perspectives on search, leveraging artificial intelligence to provide more conversational, intuitive experiences that directly challenge the traditional links-based model Google has long championed.
Google is trying out a new search feature, showing some users a blue checkmark next to verified companies, much like social media platforms.
|
