Facebook News

Facebook's "real name policy", as it's been called, is frustrating to a lot of people. Facebook has long required its users to use their real names on the site, and this has been c...

Facebook Just Gave Pages a Path to Better Visibility

For all intents and purposes, Facebook just gave users more control over what they see in the news feed than ever before. And with it, a pathway (albeit a tough one) for pages to r...

Here’s How Facebook Just Redefined Cost Per Click

Facebook is changing how it measures cost per click (CPC) for advertisers. This comes as part of its latest Ads API release. From now on, CPC will only account for what Faceboo...

Facebook Puts Women Up Front with Icon Redesign

Facebook's friend icons have just received a redesign – and there's more to them than better haircuts. Yes, both the male and female silhouettes have had their day at the styli...

Salesforce Report Looks At Social Media Ad CPM Trends

Salesforce released its Social.com Q1 2015 Advertising Benchmark Report, analyzing data from over a trillion ad impressions and hundreds of millions of dollars in ad spend across F...

This Ad Tool Just Won Facebook’s Innovation Competition

Facebook announced the winners of its annual Innovation Competition aimed at recognizing Facebook Marketing Partners who have "developed new solutions to solve unique obstacles for...

This Feature Should Get People Watching A Lot More Video On Facebook

Facebook is testing a new video feature, which would should help increase views on the desktop. It lets you pop a video out of your News Feed (or out of a Facebook Page) and contin...

Here’s Your Social Media Character/Word Count Cheat Sheet

Ever wonder if there's a magic number for character counts on various social media platforms? How long is the perfect tweet, Facebook status update, or Google+ post? While characte...

Facebook Points To Neuromarketing Research To Illustrate That Mobile Is More Effective Than TV For Ads

Facebook recently released a study it commissioned from neuromarketing agency...

Facebook Embraces Bing As App Links Partner

Facebook announced App Links at its F8 conference last year. It's an open protocol that enables developers to make deep app content linkable from other apps and services. One app c...

Facebook ‘Today’s Games’ Feature Shows Sports Scores For Your Favorite Teams Alongside Your News Feed

Facebook appears to be testing a new feature that shows users the day's sports scores for teams they're interested in. The feature is labeled "Today's Games" and appears near the t...

Facebook Tinkers With Ad-Supported Videos (With Revenue Share)

This week has seen two major pieces of news related to Facebook's efforts to give YouTube a run for is money in video advertising. As...

Facebook Pages Are Seeing Increased Organic Reach

I realize this isn't the type of headline you've become accustomed to over he past year or two. Facebook Pages have by and large seen the organic reach of most of their posts fall...

Facebook’s Real Name Policy Keeps People Safe, Says Zuckerberg

Facebook, a longtime supporter of LGBT issues, has come under fire in recent months for a policy that, according to those in the transgender community, is incredibly harmful. Fa...

Mark Zuckerberg on AI, Poking, and Whether or Not the Machines Win

Facebook CEO Mark Zuckerberg recently held another Q&A, in which he talked artificial intelligence,...

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