Tag: Advertising

Twitter Has New Ads That Encourage Users To Tweet About Brands
Twitter announced a new ad format called Conversational Ads that encourage users to tweet about the brands that use them. According to the company, advertisers will be able to use...
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Here’s What’s Changing With Bing Ads Now That It Includes AOL
As you may know, Bing now powers AOL Search worldwide, including exclusively in the the U.S., U.K., Canada, and Australia. In light of this, Microsoft announced some changes to Bin...
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Pinterest Gives Big Spenders More Data [Report]
Advertisers who spend a lot with Pinterest can get some extra perks. According to a new report from DigiDay, the company is giving retail brands exclusive access to data if the...
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Instagram Ad CTR Comparable To Facebook Ads
Instagram ads deliver clickthrough rates comparable to Facebook ads according to a recent study from Instagram and Facebook partner Nanigans. Have you tested the Instag...
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Next Month, You’ll Finally Be Able To Take Advantage Of These Ads
Pinterest has offered Promoted Pins to advertisers throughout the year, but it has so far only been on a limited basis. They have expanded that limitation over that time, but the o...
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Pinterest Tightens Focus Of Advertising Efforts
Pinterest is reportedly tightening the focus of its ad efforts to cater to retailers and consumer goods companies. As Pinterest caters most to fashion, decorating, food, and simila...
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YouTube Reveals Ads of the Year Winners
Earlier this month, Google called upon the masses to vote for their favorite ads in five categories: the ad you wish you were in, the ad that gets you going, the ad that’s your gu...
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Google Gives AdWords Display Planner Some Enhancements
Google announced some new enhancements to Display Planner, which forecast how many clicks and impressions are available in your bid and budget range, based on current auction data....
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U.S. Digital Ad Revenues Hit All-Time Quarterly High
The Interactive Advertising Bureau (IAB) says U.S. internet ad revenues hit $15 billion in the third quarter, which is the highest quarter on record. This is the main finding o...
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Google Kills AdWords Social Extensions, Which Showed Google+ Follower Counts
Google announced that social extensions, which showed Google+ follower counts, will no longer be displayed with ads on Google search and search partners as of December 10. Well...
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Twitter To Show Ads To Logged-Out Users, Better Monetize Google Traffic
According to Twitter, over 500 million people look at Twitter without logging in, so to better monetize these "users," it's going to start showing them ads. At least some of them....
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YouTube Reveals The Year’s Top Ads
YouTube announced the top ten trending ads for 2015 as it released its YouTube Ads Leaderboard. The ads were determined by watch time, organic video views, engagement, and audi...
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Google Adds New Reporting Features to AdWords
Google announced the addition of three new reporting features for AdWords aimed at helping advertisers understand how their automated bid strategies are performing. There are n...
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AdSense Text Ads Get New Look on Mobile
Google announced that AdSense text ads now have a new look on mobile. The redesign has apparently already rolled out on mobile sites, so you should be able to see them from your de...
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AOL Makes Programmatic Ad Deal With A+E Networks
AOL announced that it has formed a new programmatic and publisher solutions partnership with A+E Networks that will enable the latter to leverage AOL's programmatic platform as a p...
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