Facebook announced that it's launching Slideshow, which it describes as a new type of lightweight video ad created from a series of still images. It's aimed specifically at markete...
Google announced on Tuesday that cross-device conversions will begin rolling out at the keyword level and can be included in the main Conversions column in AdWords starting today....
Well, it's almost November, so if you haven't started getting your holiday shopping campaigns ready, you better get your butt in gear. If you're looking to reach shoppers through G...
Adobe Digital Index released its latest Digital Advertising Report finding that Facebook's click-through-rates continue to grow more quickly than Google's display CTRs.
Faceboo...
Questions about the profitability of YouTube have loomed for years, but Google spent a fair amount of time on Thursday's earnings conference call talking up the video service's per...
Twitter Promoted Moments is a new native ad format from the company, which it is going to begin testing with certain partners this weekend.
It didn't take long for Twitter to t...
Yahoo announced its Q3 earnings on Tuesday, and also took the opportunity to reveal that it has entered into a search and advertising deal with Google.
Do you look forw...
Twitter introduced a new feature that should make the service better as an advertising platform, letting businesses get a better handle on how well their ads are performing when it...
Back in June, Facebook announced a new ad unit called Lead Ads, which enable users to fill out forms on mobile with a few taps of the finger. The initial launch was just for a a li...
Google announced a new feature for AdWords to let advertisers dynamically customize their ad text based on where people are searching for their business. This builds on ad customiz...
On Tuesday, Facebook announced Advertiser Outcome Score (AOS) for Audience Network, which is described as a measurement system to evaluate publishers' ad placements by their abilit...
A few years ago, Domino's Pizza started talking about how much Domino's Pizza sucked. That sort of ad campaign – the we know we suck but now it's going to be better campai...
Google just announced the launch of its new Certified Publishing Partner program for AdSense and DoubleClick.
Partners in the program are considered (by Google) experts at acco...
Pinterest is hard at work convincing businesses to advertise using its Promoted Pins. It's been emailing profile admins suggesting pins to promote and it's been selling itself as a...
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